The Great Organic Search Traffic Domination
Rebuilding page speeds and ranking on page one for high-value terms.
Client: Apex E-com
The Challenge
Apex E-com was running on a slow, legacy Shopify theme with a 4.8 second mobile page load speed. Technical crawl errors were preventing Google from indexing new products, causing organic search traffic to decline.
User & Market Research
We performed a full Screaming Frog crawl audit and mapped core pages against Google PageSpeed criteria, locating speed bottlenecks and render-blocking scripts.
Operational Growth Strategy
We proposed rebuilding the frontend using clean, custom Liquid coding, optimizing core web vitals, and setting up keyword-focused landing pages.
Funnel Execution & Deployment
We designed and coded a custom, zero-bloat theme, resolved sitemap errors, integrated JSON-LD schema, and set up structured category hubs.
The Scaling Results
Mobile page load speed fell to 0.9 seconds. Organic impressions and search clicks surged, driving a massive increase in organic checkouts.
Our organic traffic skyrocketed within 5 months of partnering with SocialPlug. Absolutely incredible technical and on-page work.
David Miller
Founder, Apex E-com