Scaling B2B SaaS Leads to New Heights
How we generated $1.2M in sales pipeline value within 90 days.
Client: InnovateSaaS Inc.
The Challenge
InnovateSaaS was struggling to scale their enterprise lead pipeline. Broad-match ad campaigns were driving low-quality search clicks, wasting budget and overloading their sales team with unqualified inquiries.
User & Market Research
We analyzed search query data to isolate high-intent keywords and conducted user testing to identify layout friction points on key conversion pages.
Operational Growth Strategy
We focused search budgets on transactional keywords and designed a custom multi-step form to pre-qualify leads based on budget and company size.
Funnel Execution & Deployment
We built the forms in React, set up HubSpot CRM pipelines, configured Zapier automations for instant routing and notifications, and launched full-funnel retargeting ads.
The Scaling Results
Lead generation surged by 150% and acquisition costs fell. The sales team's close rates rose because they were receiving pre-qualified prospects.
SocialPlug restructured our pipeline. We are closing larger deals at half the customer acquisition cost.
Sarah Jenkins
VP of Marketing, InnovateSaaS